Sheri Welsh, president of Welsh & Associates executive search & professional recruiting services will share The KzooConnect Story, a case study of corporate branding and talent recruitment through storytelling.
A company’s reputation ” its brand ” is driven by public perception, says Welsh. Through social media, companies today have an unprecedented opportunity to shape, tell and share their stories to influence their brand online. Positive stories build good will, drive engagement, and create a sense of place within the larger community.
This is the big idea behind KzooConnect, the magazine-style blog of W&A, launched in 2013. Welsh will share KzooConnect’s backstory: its origins, its track record of success and its growing readership.
KzooConnect is an online community for young professionals to learn about and engage with the Kalamazoo region, says Welsh Individual stories create a collective story that promotes Kalamazoo as a great place to live, work and play. KzooConnect’s success has also solidified the W&A brand as a company committed to community development as much as its own growth.
About Welsh & Associates
Welsh & Associates offers more than 30 years of experience in talent recruitment, selection, screening and recommendation within the Southwest Michigan market. Committed to maintaining the highest level of ethical and professional¨standards, each W&A consultant is a Certified Personnel Consultants (CPC). We are the only firm in West Michigan with this distinction. A certified Women’s Business Enterprise, we’ve built our reputation for outstanding service on our commitment to each client’s success. This is the basis of our service, our process and our affiliation with every company we serve. It’s the foundation of who we are and of our professional and personal reputation.