Bell’s Brewery Vice President Laura Bell Talks Innovation and Beer

InterCom’s 2nd Friday Speakers Series on Sept. 9 —

Kalamazoo, Mich. “ When Bell’s Brewery launched in 1985, Michigan’s craft brewing industry was virtually nonexistent. Three decades later, the industry has an economic impact of $1.85 billion (2014) and accounts for more than 200 breweries, according to the Michigan Brewers Guild. And Bell’s ” the company that started it all ” continues to be a leader in innovation. The company recently announced energy efficient upgrades that help power its plant with renewable energy.

Laura Bell, Bell’s Vice President, will share insights about Bell’s passion for inspired innovation at InterCom’s 2nd Friday Speakers’ Series on Sept. 9 at 11:30 a.m.

We’re really proud to be seen as an innovator in our industry, Bell says. With that comes a responsibility to continue to push for new ways to create a quality product while preserving our natural resources.

According to its website, the 1985 Bell’s company launch marked the first time in 70 years that beer had been brewed in Kalamazoo. Today, more than two dozen breweries and restaurants produce craft beer. Discover Kalamazoo launched the Give a Craftâ„¢ beer trail in 2014 to support the industry and encourage tourism. The Michigan Brewers Guild estimates that more than 750 jobs in Michigan are directly related to craft beer, and more than 7,000 jobs support it.

Bell’s is Michigan’s largest brewery by sales. Earlier this year, the company announced it would take its entire portfolio to Texas, which marks the eighth state Bell’s has added to its distribution. Others include Mississippi, Arkansas, Kansas, Louisiana, South Dakota, Nebraska and West Virginia.

Event Details

The brown-bag lunchtime event begins at noon at Kalamazoo Valley Community College’s Anna Whitten Hall, 202 N Rose St, Kalamazoo, 49007. It is free to InterCom members. Guests are asked to pay $10 at the door. Register at Eventbrite. Learn more at www.InterComKalamazoo.com, “events.”

About Laura Bell and Bell’s Brewery

Now the seventh largest craft brewery in the United States, Bell’s began producing craft beer for the commercial market using a 15-gallon soup kettle in 1985. Today, Bell’s continues to innovate and expand under the leadership of Vice President Laura Bell, the daughter of founder Larry Bell. The company continues to grow and evolve, dedicated to its mission; to be fiercely independent, 100% family owned, deeply rooted to our community, committed to the environment and brewers of inspired beer. The company’s passion for inspired beer and its unique personality are expressed through its breweries and Eccentric Café. Connect with Bells at www.bellsbeer.com; @bellsbrewery; facebook.com/bellsbrewery; instagram.com/bellsbrewery; youtube.com/c/bellsbrewery; untapped.com/bellsbrewery

Laura Bell is Vice President of Bell’s Brewery, Inc. A second-generation co-owner (Laura was just two months old when Larry Bell founded the brewery), she spent time working various odd jobs when she was younger like gluing labels to bottles and in the Eccentric Café’s kitchen while in high school. Laura officially started working at the brewery full-time in 2007 after graduating from Michigan State University. Since then, she has spent time in sales, all areas of beer production and built the marketing department from the ground up. She now oversees Business Insights, Government Compliance, Marketing, Sales and Specialty Brewing departments.

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