Latest Posts
  • 6-Nonprofit-Budget-Stretching

    6 Nonprofit Budget-Stretching Ideas

    By Gretchen Johnson InterCom will be sharing results of our recent nonprofit communication survey for the Kalamazoo region at a special 2nd Friday event April 14. As you might expect, one of the biggest challenges facing these philanthropic efforts is the need to do more good with fewer dollars. There are lots of arguments for nonprofits to spend more on advertising and marketing. David Pallotta made this point with his famous TED talk. But let’s face it: Few nonprofits have the […]

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  • Linda Depta at KVCC

    Seeds of Change: Bronson’s Healthy Living Campus

    Linda Depta, Director of College Relations at Kalamazoo Valley Community College, treated InterCom to a sneak peek of their Bronson Healthy Living Campus on March 10: both figuratively and literally.  The lunch program, held at their new Culinary/Allied Health Building, allowed attendees an insider’s view of the creation and corresponding marketing campaign of this unique venture. Her presentation focused on these key areas: KVCC rebranding campaign. Linda discussed how a skeleton crew and an outside agency rebuilt their brand six […]

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  • Local Nonprofit Communications Trends

    What marketing and communication issues are keeping local nonprofit leaders up at night? What are their top marketing goals? How do these organizations compare to nonprofits nationally? These are a few of the questions InterCom and ONEplace sought to answer with a Kalamazoo Area Nonprofit Marketing/Communications Survey completed in February. The results of that survey and possible implications for both the nonprofit and communication industry sectors will be discussed at InterCom’s 2nd Friday Speakers’ Series on April 14. This special event […]

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  • George Franklin Presentation

    Lessons from a Veteran Lobbyist

    George Franklin, attorney and former vice president of worldwide government relations for Kellogg Company, shared war stories about his 30 years as a corporate lobbyist at our February 2nd Friday Speakers Series event. As George pointed out, most communication people don’t know much about government relations and many of us have a negative opinion of their work as lobbyists.  By the end, George made sure we all understood that lobbyists are not the enemy but instead play an important role […]

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  • KVCC Bronson Healthy Living Campus

    Growing a Healthy Living Campus

    On March 10, get a behind-the-scenes look at the promotional strategy for Kalamazoo Valley Community College’s new Healthy Living Campus from Linda Depta, director of College Relations. After the talk, enjoy a tour of the Culinary/Allied Health Building! In this best-practice presentation, Linda will discuss marketing, branding and fundraising efforts for this one-of-a-kind, new, “healthy campus” in the heart of town, complete with a student-run restaurant and indoor farming. Discussion highlights include: College Branding vs. Campus Branding vs. Program Branding […]

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  • Supercharge Your Professional Development? Join the InterCom Board

    A few years ago, I read a post by Dan Blackmore about how quickly and significantly joining the board of a nonprofit organization can boost your career. Dan worked for International House in the Greater New York Region and was writing for Career Idealist. I remember thinking how good Dan’s advice was. InterCom is currently seeking new talent for our board of directors, so I dug out Dan’s article, and I am sharing his four main take-aways with you. I’ve […]

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  • Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World

    Cereal Wars with George Franklin

    Join us February 10 at 11:30am for a conversation with best-selling author and former Kellogg lobbyist George Franklin, who will talk business, law, lobbying and politics as our 2nd Friday Speakers’ Series guest lecturer. Franklin’s insights will touch on a broad range of relevant and timely topics from lobbyists, to fundraisers, Congress, the White House, China, South Africa, Mexico, and even Ground Zero just days after 9/11. Franklin’s book, Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World, tells his first-hand […]

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  • Presenting You Workshop

    Presenting You Workshop

    Our last month’s 2nd Friday event kicked off the second half of our 2016-2017 Speakers’ Series with a workshop: Presenting You. Based on the best characteristics of the most in-demand TED talks, participants explored how both interpersonal and public speaking has changed as a result of this global phenomenon. Four characteristics were identified and explored: passion, presence and authenticity, developing a succinct big-picture message and adding storytelling. Due to a personal emergency, our scheduled speaker was unable join us, so we […]

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  • this sign will accomplish nothin

    What Is Communicated In A Protest?

    This article was written by Kristi Droppers, Managing Director, Collective Know-How, LLC. Protests have been an everyday occurrence over the last 10 days, beginning with the inauguration and followed by the Women’s March, March for Life and demonstrations at airports against President Trump’s executive order restricting immigration and refugees. Given the chaos within just the first days of our new president’s term, we can probably expect there to be more protests from all sides. If you’ve ever participated in a […]

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  • Raquel Binder

    TED Talks: “Presenting You” Workshop

    Join InterCom as we kick off 2017 with a workshop in place of its typical speakers’ presentation on Friday, January 13 at 11:30am.  Raquel Binder, Adjunct Professor of Communication at WMU and KVCC, will explore how both interpersonal communication and public speaking have changed as a result of TED Talks. And she’ll walk participants through a series of exercises and discussions to hone their own individual styles and stories. “The TED Talk phenomenon has changed the way we communicate in […]

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