Latest Posts
  • Coffee & Coffee Beans

    The Power of InterCom: A Member’s Testimonial

    This is a testimonial shared by InterCom Member, Mari Wielopolski, President and Owner at Crowne Marketing, LLC and Visiting Assistant Professor of Economics and Business at Kalamazoo College.  My personal story of the power (and importance) of InterCom starts with a significant change in June 2014. After 35+ years in the professional work world, my marketing leadership position was eliminated. Once /I worked through my devastation, I realized I had not made any professional contacts within the city where I lived […]

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  • Final NP Survey Results Presentation

    The Results from Our Nonprofit Communications Survey

    April marked our last regular 2nd Friday lunchtime event for the 2016-2017 season. And it was a packed event! We discussed results from the InterCom and ONEplace nonprofit communications survey. We are currently working with ONEPlace leadership to coordinate qualitative focus groups that should help us all better understand the “why” behind the data.  We will, of course, share the results of those findings too, once we have that report. Look for programming in the coming year — from both […]

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  • InterCom Buy Local Event

    InterCom & Buy Local Joint Mixer @ Feed the World Cafe

    InterCom Kalamazoo is hosting the Buy Local After 5 at Feed the World Cafe on Tuesday, May 16 from 5-7 PM. We’re so excited to be bringing these amazing organizations together for a great night of networking, food, drinks and fun. Festivities will be held on the patio, so come and enjoy spring at a local eatery we know you’ll love! Buy Local After 5 hosted by InterCom Kalamazoo Tuesday, May 16 5:00 – 7:00 PM at Feed the World Cafe 7000 Stadium Dr #201 Kalamazoo, […]

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  • 6-Nonprofit-Budget-Stretching

    6 Nonprofit Budget-Stretching Ideas

    By Gretchen Johnson InterCom will be sharing results of our recent nonprofit communication survey for the Kalamazoo region at a special 2nd Friday event April 14. As you might expect, one of the biggest challenges facing these philanthropic efforts is the need to do more good with fewer dollars. There are lots of arguments for nonprofits to spend more on advertising and marketing. David Pallotta made this point with his famous TED talk. But let’s face it: Few nonprofits have the […]

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  • Linda Depta at KVCC

    Seeds of Change: Bronson’s Healthy Living Campus

    Linda Depta, Director of College Relations at Kalamazoo Valley Community College, treated InterCom to a sneak peek of their Bronson Healthy Living Campus on March 10: both figuratively and literally.  The lunch program, held at their new Culinary/Allied Health Building, allowed attendees an insider’s view of the creation and corresponding marketing campaign of this unique venture. Her presentation focused on these key areas: KVCC rebranding campaign. Linda discussed how a skeleton crew and an outside agency rebuilt their brand six […]

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  • Local Nonprofit Communications Trends

    What marketing and communication issues are keeping local nonprofit leaders up at night? What are their top marketing goals? How do these organizations compare to nonprofits nationally? These are a few of the questions InterCom and ONEplace sought to answer with a Kalamazoo Area Nonprofit Marketing/Communications Survey completed in February. The results of that survey and possible implications for both the nonprofit and communication industry sectors will be discussed at InterCom’s 2nd Friday Speakers’ Series on April 14. This special event […]

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  • George Franklin Presentation

    Lessons from a Veteran Lobbyist

    George Franklin, attorney and former vice president of worldwide government relations for Kellogg Company, shared war stories about his 30 years as a corporate lobbyist at our February 2nd Friday Speakers Series event. As George pointed out, most communication people don’t know much about government relations and many of us have a negative opinion of their work as lobbyists.  By the end, George made sure we all understood that lobbyists are not the enemy but instead play an important role […]

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  • KVCC Bronson Healthy Living Campus

    Growing a Healthy Living Campus

    On March 10, get a behind-the-scenes look at the promotional strategy for Kalamazoo Valley Community College’s new Healthy Living Campus from Linda Depta, director of College Relations. After the talk, enjoy a tour of the Culinary/Allied Health Building! In this best-practice presentation, Linda will discuss marketing, branding and fundraising efforts for this one-of-a-kind, new, “healthy campus” in the heart of town, complete with a student-run restaurant and indoor farming. Discussion highlights include: College Branding vs. Campus Branding vs. Program Branding […]

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  • Supercharge Your Professional Development? Join the InterCom Board

    A few years ago, I read a post by Dan Blackmore about how quickly and significantly joining the board of a nonprofit organization can boost your career. Dan worked for International House in the Greater New York Region and was writing for Career Idealist. I remember thinking how good Dan’s advice was. InterCom is currently seeking new talent for our board of directors, so I dug out Dan’s article, and I am sharing his four main take-aways with you. I’ve […]

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  • Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World

    Cereal Wars with George Franklin

    Join us February 10 at 11:30am for a conversation with best-selling author and former Kellogg lobbyist George Franklin, who will talk business, law, lobbying and politics as our 2nd Friday Speakers’ Series guest lecturer. Franklin’s insights will touch on a broad range of relevant and timely topics from lobbyists, to fundraisers, Congress, the White House, China, South Africa, Mexico, and even Ground Zero just days after 9/11. Franklin’s book, Raisin Bran and Other Cereal Wars: 30 Years of Lobbying for the Most Famous Tiger in the World, tells his first-hand […]

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