Latest Posts
  • Do More of What Makes You Happy Mug

    ‘Tis the Season: Apps that Bring Joy

    By Gretchen Johnson, President of InterCom and Owner of WordPlay Marketing Communications My daughter bought me a coffee mug last year that extolls a deeply treasured personal goal of mine: “Do more of what you love!” Whether it’s work, family time, travel or tennis, I strive to enjoy the experience and not stress about the minutia. Thanks to technology, I can! Following are my favorite apps for saving time, staying on top of projects and commitments, and maintaining my home […]

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  • John Clark

    Take-aways from the 2016 Campaign

    By Janet Veach, Marketing Administrator, Advia Credit Union No one really expected Donald Trump to beat Hilary Clinton in what seemed like the longest, nastiest and most divisive presidential campaign in recent American history. Just three days after the election, InterCom welcomed WMU Professor and Chair of Political Science John Clark to our November Second Friday Speaker Series, where he helped members and guests make sense of an unsettling campaign season and the surprising election results. John agreed with our national news […]

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  • Jessy Wilson, Board Member

    Bringing a millennial’s perspective to the InterCom board

    InterCom recently welcomed Jessy Wilson of Communities In Schools of Kalamazoo to our board of directors. Read on to find out more about her and what brought her to Kalamazoo! A Millennial’s Perspective By Jessy Wilson Having grown up in a small town in Southwest Michigan, I was well aware of the existence of Kalamazoo, but that’s about it. I had no idea how truly special this community is. It doesn’t take long to learn that Kalamazoo is rich in […]

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  • Take-Aways from the 2016 Election

    Take-Aways from the 2016 Election, Nov. 11

    By nearly every measure, the 2016 presidential election is one for the record books. Just three days after voting takes place, InterCom will host a discussion of the results with John A. Clark, Professor and Chair of Political Science at Western Michigan University for their 2nd Friday Speakers’ Series on Nov. 11 at 11:30 a.m. at KVCC’s Anna Whitten Hall.

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  • Mark DeYoung

    Why graphic design works and how to harness the power of participatory design

    While most of the InterCom members and guests who attended the October lunchtime Speaker Series program had at least a rough idea of the value and communication potential of graphic design, our speaker, Mark DeYoung, was able to define and clarify some vital principles and bring us up to speed on current trends. He brought extensive credentials to this topic: DeYoung earned a BFA from The School of the Art Institute of Chicago and MFA from Michigan State University. He […]

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  • Design as a Change Agent, Oct. 14

    Communicating simply and effectively has never been more important or harder to achieve as the amount of human knowledge doubles every 13 months. As a result, the role of visual communication has never been more vital. “Designers are being asked to do more than amplify an organization’s message,” says Mark DeYoung, a graphic arts instructor at Kalamazoo Valley Community College’s Center for New Media. “They’re tasked with solving problems. Designers today must be more accurate, and their solutions are typically […]

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  • How a 15-gallon soup kettle launched a revolution

    Bell’s Beer: How a 15-gallon soup kettle launched a revolution

    Before Internet 2.0, consumers were force-fed their marketing on a one-way street. Here it is, come and buy it. As we all know, that changed and now the consumer calls the shots. This was similar to the beer industry in the 1970s. After prohibition, only 300 breweries emerged to renew their brewing. More than 800 breweries died during that dreadful time. Between 1933 and 1982, about 700 breweries were reduced to close to 50. Your choice of brew was very […]

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  • A look back before moving forward

    A look back before moving forward

    InterCom spearheaded two important events this summer on the topic of local news, Breaking the News 1 and 2. It was an opportunity for us to reach outside our comfort zone a bit, and include the community in conversations we believe — and the public’s interest seemed to confirm — are essential to our long-term well-being.

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  • Local media, lively roundtables animate Breaking the News: Part Two

    InterCom’s May 19 evening program, Breaking the News: Part One, sparked a lively conversation on the challenges of getting effective local news coverage in a fast-changing media landscape. Representatives of regional media outlets, including Michigan Radio, the Battle Creek Enquirer, WMUK, Issue Media Group and Bridge Magazine explained their missions, coverage and especially funding hurdles, and began trying to answer the many questions raised by highly engaged attendees. (If you missed it, here’s Public Media Network’s video of that night.) Even as […]

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  • Celebrate & Commiserate: 10 Ways InterCom Makes Life Better

    InterCom has been there for me through three decades as I’ve worked in corporate, nonprofit and educational settings, and now as a freelancer. I’ve been a member since 2011 (and also for a few years in the late ˜90s). Professional communications is a demanding career choice: You work long hours, you may struggle with being both an introvert and a perfectionist, you find yourself correcting passive voice a lot, plus almost no one really gets what you do (and the […]

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