Latest Posts
  • Holiday Party Collage

    InterCom Holiday Gathering: Once Again a Great Success

    InterCom members, friends and guests filled the front area of the The Union Cabaret and Grille with warmth and good cheer on a cold Thursday night, to toast the holiday season. Kalamazoo Mall lights twinkled through the windows, and festive headgear helped keep spirits light, or at least provoked some giggles. A drawing produced some happy winners of movie passes and Frederik Meijer Gardens tickets, and the photo frame made its rounds to capture many smiles and happy memories of an […]

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  • Marketing Technology Landscape

    Deepen digital connections, navigate the noise in 2017

    By InterCom President Gretchen Johnson Peruse the forecasts for marketing and public relations in 2017, and you won’t find jaw-dropping predictions. You will see a refinement of trends from the past few years, however, that we think spells o-p-p-o-r-t-u-n-i-t-y for communication professionals. Everything new is old again Think back to the effect word-processing had on publishing when it was first introduced as a desktop solution in the 1980s (Xers and Boomers, of course.) For a while, everyone was a publisher […]

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  • InterCom Holiday Gathering 2016

    InterCom Gathering for Holiday Cheer

    Come bid the year adieu while noshing and toasting with InterCom for our annual Holiday Gathering. Thursday, December 15, from 5 – 7 p.m. at The Union Cabaret and Grille 125 S Kalamazoo Mall, Kalamazoo, MI 49007 Current members, past members and anyone interested in learning about the group are invited to enjoy: networking, free hors d’oeuvres, a cash bar, door prizes, and a preview of InterCom’s spring lineup for its 2nd Friday Speaker’s Series kicking off January 13, 2017. […]

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  • Do More of What Makes You Happy Mug

    ‘Tis the Season: Apps that Bring Joy

    By Gretchen Johnson, President of InterCom and Owner of WordPlay Marketing Communications My daughter bought me a coffee mug last year that extolls a deeply treasured personal goal of mine: “Do more of what you love!” Whether it’s work, family time, travel or tennis, I strive to enjoy the experience and not stress about the minutia. Thanks to technology, I can! Following are my favorite apps for saving time, staying on top of projects and commitments, and maintaining my home […]

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  • John Clark

    Take-aways from the 2016 Campaign

    By Janet Veach, Marketing Administrator, Advia Credit Union No one really expected Donald Trump to beat Hilary Clinton in what seemed like the longest, nastiest and most divisive presidential campaign in recent American history. Just three days after the election, InterCom welcomed WMU Professor and Chair of Political Science John Clark to our November Second Friday Speaker Series, where he helped members and guests make sense of an unsettling campaign season and the surprising election results. John agreed with our national news […]

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  • Jessy Wilson, Board Member

    Bringing a millennial’s perspective to the InterCom board

    InterCom recently welcomed Jessy Wilson of Communities In Schools of Kalamazoo to our board of directors. Read on to find out more about her and what brought her to Kalamazoo! A Millennial’s Perspective By Jessy Wilson Having grown up in a small town in Southwest Michigan, I was well aware of the existence of Kalamazoo, but that’s about it. I had no idea how truly special this community is. It doesn’t take long to learn that Kalamazoo is rich in […]

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  • Take-Aways from the 2016 Election

    Take-Aways from the 2016 Election, Nov. 11

    By nearly every measure, the 2016 presidential election is one for the record books. Just three days after voting takes place, InterCom will host a discussion of the results with John A. Clark, Professor and Chair of Political Science at Western Michigan University for their 2nd Friday Speakers’ Series on Nov. 11 at 11:30 a.m. at KVCC’s Anna Whitten Hall.

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  • Mark DeYoung

    Why graphic design works and how to harness the power of participatory design

    While most of the InterCom members and guests who attended the October lunchtime Speaker Series program had at least a rough idea of the value and communication potential of graphic design, our speaker, Mark DeYoung, was able to define and clarify some vital principles and bring us up to speed on current trends. He brought extensive credentials to this topic: DeYoung earned a BFA from The School of the Art Institute of Chicago and MFA from Michigan State University. He […]

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  • Design as a Change Agent, Oct. 14

    Communicating simply and effectively has never been more important or harder to achieve as the amount of human knowledge doubles every 13 months. As a result, the role of visual communication has never been more vital. “Designers are being asked to do more than amplify an organization’s message,” says Mark DeYoung, a graphic arts instructor at Kalamazoo Valley Community College’s Center for New Media. “They’re tasked with solving problems. Designers today must be more accurate, and their solutions are typically […]

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  • How a 15-gallon soup kettle launched a revolution

    Bell’s Beer: How a 15-gallon soup kettle launched a revolution

    Before Internet 2.0, consumers were force-fed their marketing on a one-way street. Here it is, come and buy it. As we all know, that changed and now the consumer calls the shots. This was similar to the beer industry in the 1970s. After prohibition, only 300 breweries emerged to renew their brewing. More than 800 breweries died during that dreadful time. Between 1933 and 1982, about 700 breweries were reduced to close to 50. Your choice of brew was very […]

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