2nd Friday Speaker Series, April 8th ” LKF Marketing’s new President Heather Isch, Talks Industry Change, Talent Recruiting and More

LKF Marketing president Heather Isch, who acquired LKF and stepped into its top leadership role in December of last year, will share her vision for the future of this work-hard, play-hard company.

I’ve been fortunate to work with a team of outstanding creative professionals at LKF for the past 20 years, says Isch. I’m excited about the possibilities ahead, and I’m honored to be in a position to lead us forward.

One of Kalamazoo’s oldest full-service marketing and advertising agencies, LKF Marketing opened its doors in 1989. Since then, dramatic advances in technology have transformed the way consumers and businesses interact. Isch will provide background and context in an introductory presentation, with Q&A from the audience.

Among topics Isch will address are the challenges of leading a full-service agency in a time of constant industry change; hiring top talent in a competitive market; transitioning from employee to owner; running a woman-owned business in a traditionally male-dominated field, and more.

LKF Marketing is the agency that developed and launched KzooConnect for Welsh & Associates‘ executive search & professional recruiting services in 2013. Welsh & Associates president Sheri Welsh spoke to InterCom in March about that magazine-style blog and its positive impact on the community. Isch says KzooConnect is a great example of changes in message delivery over the decades. She’ll share other examples of the company’s award-winning creative at the InterCom event.

Event Details

The event begins at noon at Kalamazoo Valley Community College’s Anna Whitten Hall, 202 N Rose St, Kalamazoo, 49007. It is free to InterCom members. Guests are asked to pay $10. Register at Eventbrite. Learn more at www.InterComKalamazoo.com, “events.”

About LKF Marketing

LKF Marketing is a full-service advertising, marketing, website design and development, and public relations agency located in Kalamazoo, Michigan with a 25+ year history. The company prides itself on its outstanding creative and a results-oriented culture. Clients are an integral part of the LKF team, which seeks to thoroughly understand business goals and objectives before developing customized tactics. lkf-marketingThe LKF staff includes seasoned account managers, gifted writers and designers, and technology development experts who work as one cohesive unit. This work-hard, play-hard company is passionate about marketing and deeply committed to the Kalamazoo region.

About InterCom

Established in 1989, InterCom provides Kalamazoo-area communicators with opportunities for professional growth, networking and advancement. While promoting the highest ethical and technical standards of practice, InterCom offers educational events and social gatherings to encourage career development. Members include some of the most accomplished communications professionals in the region: Marketers, writers, designers, journalists, corporate communicators and more.

2nd Friday Speaker’s Series: Our Signature Event

From September through April (except for a holiday evening event in December), InterCom hosts monthly bring-your-lunch meetings for members and guests. With a focus on case studies and best practices, these sessions offer direct access to industry leaders and local experts who address a range of topics essential to communication success. Each event features networking opportunities as well.