InterCom 2nd Friday Event: The Customer’s Journey

Join us for our November 2nd Friday Speakers’ Series with Eric Hultgren from MLive Media Group

The Customer’s Journey – Using the tools and tactics of the modern marketing arsenal to find where your customers actually are and turning them from customers to advocates by making the marketing about them.

About Eric

A driven market leader focusing on how human beings can connect pragmatically using technologies available right now. In addition to being the director of social media and content marketing for the MLive Media Group and Advance Midwest, he is an adjunct professor of mass media, CEO of a charity that helps at-risk kids experience the performing arts called Now Playing and nationally recognized podcast host. For Eric, “everything is marketing” is not just a catchphrase, but a lens through which he views the world around him.

Event Details

The brown-bag lunchtime event starts at noon (following 30 minutes of networking) at Kalamazoo Valley Community College’s Anna Whitten Hall, 202 N Rose St, Kalamazoo, 49007. It is free to InterCom members. Non-member guests are asked to pay $10. Please register and pay online at Eventbrite.



Thank you to our November event sponsors: